Athena Customer Data Platform
Unify, enrich, and activate customer data across every touchpoint. Athena CDP is a centralized intelligence layer that turns behavioral signals into real-time segments, actionable insights, and personalized experiences.
What the Platform Does
Athena CDP connects data streams from product, marketing, and operations to build a full-funnel customer narrative. Every identity, event, and attribute is normalized so teams can act with confidence.
Unified Profiles
Merge behavioral, transactional, and engagement data into a single customer view.
Real-Time Segmentation
Build dynamic cohorts based on live signals, campaign history, and intent scoring.
Activation Pipelines
Deliver audiences, alerts, and playbooks to every downstream tool in minutes.
Core Capabilities
- Identity resolution across devices and channels
- Event streaming and schema governance
- Customer health scoring and lifecycle analysis
- Audience orchestration with rule-based automation
- Enrichment with first- and third-party sources
- Data quality monitoring and alerts
- Revenue attribution and funnel insights
- Consent and privacy-aware governance
- Secure workspace collaboration
Designed for Teams That Move Fast
Whether you are launching a new product line or scaling enterprise operations, Athena CDP makes data accessible to every team without sacrificing security.
Marketing Leaders
Coordinate campaigns, experiment faster, and measure lift with dependable audiences.
Product Teams
Map user journeys, remove friction, and personalize onboarding with live usage data.
Operations & Analytics
Automate data pipelines, enforce standards, and unlock clean reporting.
Get Started on Athena CDP
Access the platform at data.athena.live to explore unified profiles, segment builders, and activation flows.