Ethics Code
Core Principles
- Seek truth and report it with accuracy, context, and clarity.
- Act independently and avoid real or perceived conflicts of interest.
- Minimize harm and treat sources, subjects, and audiences with respect.
- Be accountable, transparent, and open to correction.
Accuracy and Verification
- We verify information using primary sources whenever possible.
- We attribute facts, data, and quotes to credible sources.
- We distinguish between verified information, analysis, and opinion.
Independence and Conflicts
- Staff disclose potential conflicts of interest to their editor.
- We do not accept gifts, travel, or benefits that could influence coverage.
- Sponsored or partner content is labeled clearly.
Transparency and Accountability
- We correct errors promptly and document material updates.
- We explain editorial choices when clarity is needed.
- We welcome feedback from readers and sources.
Use of Tools and Technology
When automation or AI assists reporting, we apply the same standards of verification and attribution. Human editors remain accountable for final content.
Contact
Ethics concerns or questions: info@athena.live